Many of you may have already heard the rumours. We just can't keep this little secret to ourselves anymore.
We are adding something completely new to the Rookie portfolio: The Rookie Backpack | Diaper Bag!

Over the past few months, our design team has spent countless hours testing, trying on, and sampling materials. Their job wasn't an easy one. How can we create a diaper bag that doesn't look like a classic diaper bag? It should combine maximum functionality with a high-quality design for your everyday life. We are proud of the result:
A must-have for your baby-wearing journey and beyond.

Modern design: The Rookie Diaper Bag has an elegant leather look; unlike the classic diaper backpack. It also has luxurious gold metal detailing.

Variety for your everyday life: Not only can it be used as a backpack, but also as a handbag, everyday backpack, or on a stroller. Stylish and practical. It is suitable for shopping, traveling, and many other occasions.

Large capacity: 11 compartments to store all your baby essentials, such as wipes, diapers, bottles, and more.

Light & comfortable: Breathable and softly padded shoulder straps for maximum carrying comfort.

Extras: Includes a removable changing mat on the go with additional compartments for nappies and wet wipes; detachable stroller hooks - to attach to any stroller; removable pacifier box; separate compartment for a laptop/tablet up to 16 inches.

High-quality workmanship: antibacterial, washable, and water-repellent inner and outer material.

Our new diaper bag is made with a lot of love and will initially only be available in limited quantities. We expect a great demand.

Sign up now to join the VIP list and register for the launch.